Internal Initiative

Women's History Month

Empowering women entrepreneurs, one brand at a time.

The Challenge

For Women's History Month, DO MARK MEDIA launched an initiative to support 10 women-led businesses — equipping them with practical skills in branding, social media management, and content creation.

How do you create a short-term initiative that delivers lasting impact — combining practical training with ongoing community support so participants continue to grow long after the program ends?

Ensuring skills training translated into real business application

Maintaining engagement and support beyond the program window

Amplifying reach through strategic partnerships and media

Our Approach

Training & Skill Development

We provided practical training in branding, social media management, and content creation — equipping each participant with skills they could immediately apply to their businesses.

Branding fundamentals & social media strategy
Content creation workshops
Certificates of completion awarded

Campaign Amplification

Through strategic partnerships with influencers, media engagement, and campaign activations, we amplified the reach and visibility of the initiative and its participants.

Influencer partnerships & media engagement
Campaign activations across platforms
Visibility for each women-led business

Community & Ongoing Support

Beyond the training, we maintained a supportive community where the women could reach out for guidance or clarity as they applied what they learned to their businesses.